Why Use Social Media?
Are you using social media in your practice? If you’re not, you should be. Social media has evolved past the point of solely being used to catch up with old friends. Social media is now a powerful tool for business – and especially small business! When used correctly social media can help you better communicate and connect with current patients and put your practice in front of a virtually limitless amount of potential new patients.
When someone “Likes” your Facebook page, comments on your post, or “Retweets” you on Twitter, all of their Friends/Followers will also see your message or be presented with a link to your social media profile. The “reach” of your message will be determined by how many of your Followers interact with your content. With even a modest number of people who “Like” your page, your message can be seen by a large multiple of your Like base. Each one of those connections is a potential new patient.
Social media is a great vehicle for branding your practice. You can include your logo and links to your website on your social media profiles. Each time that you post your logo and business name will accompany your message and patients will begin to recall your business information more easily. Social media is also a great place to introduce or use slogans that will become associated with your practice to make your brand even more recognizable.
Patients aren’t just looking for your website online anymore. They are using directories, review websites, and social media. The more places that you have accurate and engaging information, the better chance you have of making a connection with that patient. An up to date Facebook page can make the difference between a new patient moving on to the next page and picking up the phone to schedule an appointment.
Ease of Communication
For many people browsing on Facebook is a leisurely activity. They choose to logon, they choose to follow you, and they choose to read and interact with your posts. Your patients are not forced to read statuses from you, and the tone of the posts should reflect that and make them continue to choose to read your posts. Facebook is an open, mostly casual forum for you to interact with your patients. You should be friendly, accommodating, helpful, and responsive when communicating via social media. This also makes your patients (and potential patients) more receptive to your message.
Why Hire a Professional Team?
Handling your social media and local directories can be a full time job. In terms of social media, getting likes and followers is a small part of the battle. While we provide you with a number of strategies and tactics to succeed in this piece of social media, the most important part is content. Your content must be engaging and keep people following. It’s just as easy for a fan to block you from their news feed as it was for them to initially like you. Too much advertising your business and not enough interesting content can push users away. Our professional team of writers and marketers will provide the perfect mix of engaging stories and promotions to drive your clients into action at the right time!